Drink Locally... Here's a Toast to Senator Charles Schumer
The normally sinister Senator Charles E. Schumer proves the adage that "a stopped clock is right twice a day" by having "announced a plan today to promote the state's 77 breweries and brewpubs to get businesses to sell more local beer" — "I Love NY Brew" promotion starts today. He even mentioned my two favorites by name: "Schumer pointed to popular beers such as Saranac and Genesee as New York success stories." More:
- "Frankly, the growth of small breweries means the growth of jobs and that's good for everybody," said Nick Matt, the president of Saranac Brewery, based in Utica. "This is a real make-sense campaign."
Matt said the growth in popularity of craft and microbrews was a reflection of consumers' increased focus on local products.
"You taste these beers, they're just great and they're different," Schumer said. "I think that helps explain it too. People are getting more sophisticated in their beer drinking, and the local breweries and brewpubs become popular places."
Rich Lozyniak, CEO of North American Breweries, the Rochester-based parent company of Genesee Brewing Co., said the company has the benefit of a tradition that dates back to 1878. But he said greater promotion of its products across the state would be beneficial. For example, he said that Genesee Cream Ale, one of its trademark products that was started in 1960, has one of its largest markets in Brooklyn.
“What’s great about New York, we are a very big state from a consumption perspective of beer and the heritage here is really great,” Lozyniak said. “I think getting people aware of the amount of brewing that goes on in the state is all good news.”