"Shaving Contrarians" vs. "Big Shave"
An interesting article on the "band of contrarians [who] claim that, for all the change in men’s razors, we’ve made no progress" — Shaving debate hasn’t resolved whether doubled-edged safety razor is best. An excerpt:
- The darling of these shaving contrarians is the double-edged safety razor: a handle attached to a metal guard that exposes just the edge of a simple, two-sided blade. Conspiracy theorists say big companies largely abandoned the model, which dominated men’s shaving throughout the early and mid 20th century, when they realized that making five-cent blades wasn’t a growth industry. Anyone could manufacture them at bargain basement prices. So “big shave” developed a patentable product for which it could command a premium without direct competition.