Rockers, Not Jocks
- This experiment tested the assumption that music plays a role in sexual selection. Three hundred young women were solicited in the street for their phone number by a young male confederate who held either a guitar case or a sports bag in his hands or had no bag at all. Results showed that holding a guitar case was associated with greater compliance to the request, thus suggesting that musical practice is associated with sexual selection. [...]
What happened was that when he wasn’t holding anything he got a number 14% of the time. The sports bag, though, put women off and dropped his average to just 9%.
It was the guitar case that did the trick, bumping up his chances to 31%. Not bad at all considering he was approaching random strangers in the street.