West Coast Craft Brewer Talks to Our Local Beer Reporter
- I had my first beer epiphany in 1987 when I had an Anchor Steam for the first time. I was living in downtown L.A. and it was this little hole-in-the-wall called Al’s Bar. It just so happened that they had Anchor Steam on tap. I had never had any beer like that before. I had two reactions. One, I was elated to see that beer could actually taste like that. My other reaction was that I was angry because I realized at that moment that all of my previous beer-drinking years had been stolen from me by the lies of The Man telling me that other stuff was beer.
I felt compelled to join the revolution, to fight for people’s access to great beer, my own included. Collectively as an industry, we’ve been successful beyond my wildest dreams. But we are always going to continue to fight for access to the marketplace because the Man wants to have us go the other direction. They want to own it, they want to obfuscate, they want to control, and they want to play by a different set of rules.